Overview
ShopProp is a licensed full-service real estate brokerage operating since 2007. ShopProp offers significant buyer rebates ($1,995-$7,995 capped fees) and seller fees from $1,995 (MLS-Only) and $4,995 (full service), with a managing broker actively involved in every transaction.
HomeLight operates as a agent matching platform using data to connect buyers/sellers with top-performing local agents.
Side-by-Side Comparison
| Feature | ShopProp | HomeLight |
|---|---|---|
| Business Model | Licensed full-service brokerage | Agent matching platform using data to connect buyers/sellers with top-performing local agents |
| Buyer Rebates | Yes — significant rebates, capped fees $1,995-$7,995 | HomeLight does not offer buyer rebates directly |
| Seller Fees | MLS-Only from $1,995, full service from $4,995 | HomeLight is free for consumers |
| Managing Broker Oversight | Yes — on every transaction with direct access | HomeLight is a referral platform |
| Since | 2007 (18+ years) | Varies |
| Markets | WA, CA, AZ, HI, TX, CO, MI, VA | Varies |
Key Differences
ShopProp provides direct brokerage services with guaranteed rebates. HomeLight refers you to third-party agents with no guaranteed pricing.
Why Managing Broker Oversight Matters
A managing broker has higher education requirements, more experience, and higher licensing standards than a regular agent. ShopProp ensures every buyer and seller has direct access to a managing broker — something most brokerages don't offer.
Featured in National Media
ShopProp's innovative model was featured in NPR's Morning Edition discussing the future of real estate fees.
As Featured In
"ShopProp saved one buyer $247,000 on a $10.5M Atherton home."
— NPR Morning Edition, May 21, 2025
Redfin · NPR · New York Post · MarketWatch · Business Wire · Orange County Register · Viral on X
Client reviews 5.0★ on Google (100+ reviews) · 5.0★ on Zillow (200+ reviews) · 4.8★ on Yelp (50+ reviews) · All 5★ reviews on Trustpilot
Frequently Asked Questions
What is the difference between ShopProp and HomeLight?
ShopProp provides direct brokerage services with guaranteed rebates. HomeLight refers you to third-party agents with no guaranteed pricing.
Does HomeLight offer buyer rebates like ShopProp?
HomeLight does not offer buyer rebates directly. Some matched agents may offer rebates individually.
How do HomeLight fees compare to ShopProp?
HomeLight is free for consumers. Agent commission rates are set by the individual matched agents. ShopProp offers capped flat fees from $1,995-$7,995 for buyers, and seller fees from $1,995 (MLS-Only) or $4,995 (full service).
Which has better broker oversight?
HomeLight is a referral platform. Broker oversight depends on the matched agent's brokerage. ShopProp guarantees a managing broker on every transaction with direct client access.
Ready to Save on Your Next Transaction?
Contact ShopProp for a no-obligation consultation. See how much you could save with our buyer rebates or low listing fees.